Lazada Philippines celebrates the mid-year with newest brand ambassador Alden Richards

Lazada Philippines celebrates the mid-year with newest brand ambassador Alden Richards

Manila, Philippines – Lazada, a leading eCommerce platform in the Philippines, welcomes the mid-year with its 6.6 campaign and the announcement of its latest brand ambassador, Alden Richards. The popular Filipino actor, recording artist, entrepreneur, and online gaming streamer stars in the latest TVC for Lazada's 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90% off for purchases made from June 6-8.

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” says Alden. “I’m definitely looking forward to this year’s 6.6,” he further added.

“We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time”, shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines. 

Are you the next Lazada Millionaire? For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play, and stand to win P10M worth of vouchers and prizes on Lazada's 6.6 Game-Game Super Show! 6.6 sa premyo at 6.6 sa saya this June 5, 10:15PM on LazLive on the Lazada app and GMA Network. Hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh, and SB19, plus your favorite Kapuso artists!

Don’t miss out on Lazada’s 6.6 deals! From June 6-8, shoppers can Add to Cart and Check Out these amazing offers with 6x more free shipping vouchers and up to 90% off:


        POCO M3 NFC Smartphone at P5,490 from P6,990

        Philips Air Fryer at 45% off

        Sabbat G12 Elite Gaming Series TWS True Wireless Earphones: Up to 20% off

        Nintendo Switch Console V2 at 47% off + Free Shipping

        Lenovo Chromebook C330 at 31% off

        TP-Link Tapo Tilt 360° 1080p Night Vision Home Security Wi-Fi Camera at P1,079 from P1,190 + free shipping and vouchers up to P200 off

        OPPO A54 6+128GB Cellphone

        TOPK AM68 Magnetic Micro Cable

        Midea Portable Air-Conditioner

        ASUS TUF Gaming 27” HDR Monitor

        Rapoo S1005 Powerbank


        DNEMNLPH: Up to 30% off, Buy 2 Get 3, Buy 3 Get 4% off, Voucher

        Get Celeste: Up to 59% off + Free Shipping min spend P500 + Buy 2 Get 3% off, Buy 3 Get 4% off + P50 voucher min P750 spend

        Herschel: Up to 60% off + Free Shipping & Vouchers

        Sunnies Studios: Up to 50% off + Free Shipping & Vouchers

        Lotus Activewear: Up to 67% off + Free Shipping

        Fitflop Womens Lottie Rainbow Slides

        Cole Haan ZERØGRAND Wingtip Oxford with Stitchlite™ Shoes for Men

        adidas ORIGINALS SAMBAROSE Shoes Women White Sneaker

        Shigetsu KIMITSU RadPro Glasses in Acetate Frame with Anti Radiation for Men

        PARFOIS Tote Bag With Removable Outer Pocket

Home & Living, Sports & Outdoors, Toys & Games:

        Casio Slim Keyboard

        Okebukur Non-Stick Pot Wok

        Chef’s Classics: Up to 50% off + Buy 3, get up to P500 off + Free shipping

        Caltex: Up to 18% off + collectible vouchers + storewide free shipping

        Lego: Up to 40% off with Pre-Sale Exclusives, Vouchers, Free Shipping and Free Gits

        Decathlon: Up to 60% off + collectible vouchers + free shipping

        HERCO: Up to 68% off + collectible vouchers + free shipping

        Wooden Desk Organizer

        Succulent Pots with 3 Tier Bamboo Saucers Stand Holder

Personal Care, Health & Beauty, Mother & Baby, Groceries:

        OLAY White Radiance Niacinamide + Vitamin C Super Serum

        Palmolive Naturals Dry Shampoo Fresh and Fragrant

        Dove Deeply Nourishing Body Wash Bundle

        Puritan’s Pride Health Supplements Immunity Pack

        Promil: Up to 40% off

        MAC: Up to 50% off

        Equal: Up to 50% off

        P&G: Up to 50% off with exclusive vouchers

        Tiny Buds: Up to 50% off

Special Rewards:

        New Buyer Referral: Get P200 for every successful new buyer referral

        Voucher Jackpot: Win up to P6,666 voucher with P1

        Lucky Egg: Win up to P6,000 off vouchers


Terms and conditions apply.

Check out Lazada’s latest #LazadaMidYearSale TVC featuring Alden here: http://bit.ly/AldenLazadaTVC